Monday 28 Jul

TJ Mayes - "When Love Comes Down"

’50s era rock ’n’ roll had been long overdue for a rebirth. Thankfully, the stockpile of capable luminaries has not been in short supply over the past few years. 

07/23/2014 | Comments 0

Boare - "playdatshit"

The world is in the midst of an electronic music renaissance, and you find most of this boon of producers laying claim to the club-friendly, bass-dropping variety, holing up in the the free-flowing world of hip-hop beatmaking or pitching their tent on the out-there, boundary-pushing EDM camp.
07/23/2014 | Comments 0

Broncho - "Class Historian"

Broncho has never been hurting in the hook department. The success of the trio’s 2011 debut, Can’t Get Past the Lips, was predicated mostly on its ability to marry melodies with kinetic guitar riffs and anarchic energy. Yet we’ve heard nothing to the degree of pure pop catchiness on display in “Class Historian,” the new single from Broncho’s upcoming sophomore album, Just Enough Hip to Be Woman.
07/23/2014 | Comments 0

Manmade Objects - Monuments

No one wants to be forgotten; everyone wants some sort of legacy, a mark they leave behind as they exit this life for whatever lies beyond.

And for as long as there has been death, there have been monuments — whether austere or understated, abstract or concrete, prominent or tucked away in private — erected by the ones they loved to assure that remembrance, at least for a time.
07/15/2014 | Comments 0

Admirals - Amidst the Blue

Sometimes it helps to not be very good.

Some of the best albums and artists were born out of happy accidents owed to varying degrees of early suckage — the perfect note or chord for a song found by missing the one you are aiming for, failed mimicry of an idol bearing something entirely new and great instead.

07/09/2014 | Comments 0
Home · Articles · Music · Music · OKC to SXSW


Local musicians will play a three-day showcase at South by Southwest with the festival’s official seal of approval.

Stephen Carradini March 9th, 2011

If South by Southwest sounds like an esoteric compass setting or vaguely reminiscent of an Alfred Hitchcock movie, it’s time for a redefinition.

After humble beginnings in 1987 as a Austin, Texas-based music festival, SXSW now annually hosts almost 2,000 bands, thousands more industry professionals, a film festival and an interactive festival. This year’s music portion takes place March 15-20.

How important is SXSW? Two years ago, this unknown band called Mumford & Sons played a pizza parlor patio as part of the event.

Not every act takes off like that from SXSW buzz, but not all are trying to, either. Oklahoma City instrumental act The Non will make its second SXSW trek to talk with other groups, not tastemakers or label execs.

“The name of the game in anything pro is networking, and that’s true in the band game as well,” said Tom Bishop, bassist for The Non. “Our goal is to meet bands from the region and outside the region, exchange info, and hopefully trade shows. That worked out pretty well for us last year, and I’m looking for it to go even better this year.”

Colourmusic has lived the truth of Bishop’s statement, as this will be the Stillwater indie band’s fifth year at SXSW. Its members have used the experience for everything from finding a label to securing a booking agent to meeting with old friends. This year, they plan on promoting their sophomore album, “My ____ Is Pink,” due May 10.

“It’s so concentrated with people in the industry that what happens there resounds for the rest of the year,” said Nick Ley, Colourmusic drummer. “There’s a lot of Web coverage that ties the rest of the world into what’s happening. It’s exhausting, but it’s also really fun.”

One of the shows Colourmusic will play there is the inaugural official Oklahoma showcase. The “official” distinction carries weight; hundreds of shows will occur in the six days that aren’t sponsored by SXSW. Fronted by labels, blogs and other entities, they are considered less prestigious than an official showcase, so having the SXSW stamp of approval is a boon for the Oklahoma Film & Music Office.

What happens there resounds for the rest of the year.

—Nick Ley

“It makes us a player,” said Jill Simpson, OFMO director. “It sends the message that the talent that will be performing is high-caliber.”

The OFMO’s mission is to support film and music in Oklahoma, so having a presence at SXSW is a big deal. It has booked a venue on Sixth Street (the hub of SXSW action), where it will showcase Okie acts for three days, at what it’s dubbing “The Buffalo Lounge.” The Non and Colourmusic will play there, as will performers like Broncho, The Boom Bang and Sherree Chamberlain.

“We know what’s going on in Oklahoma, and we’re excited about it, but I don’t think a lot of the other people do,” Simpson said. “It’s become an even greater push. It’s so cool. It just gives me the chills. … We want to create an environment in Oklahoma so that (musicians) don’t want to leave.”

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