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Metro media outlets increase focus on serving Hispanic population


Lisa Janssen November 29th, 2007

Spanish-speaking football fans of the University of Oklahoma and Oklahoma State University tuned in last weekend to listen to the bedlam game en Español. For the second time in OU's history, a footb...

HispanicMedia

Spanish-speaking football fans of the University of Oklahoma and Oklahoma State University tuned in last weekend to listen to the bedlam game en Español. For the second time in OU's history, a football game was broadcast in Spanish on KTUZ-FM 106.7, "La Zeta."

"Last year I started watching the enrollment figures in the Oklahoma City Public Schools. I saw that students coming from Hispanic-dominated households (were) the fastest growing population," said Tyler Media General Manager Skip Stow. "What that told me is that these are bilingual kids, but Spanish is probably the language of choice at home. While Spanish media might be their media of choice, when it came to OU football they had no choice but to watch it or listen to it in English."

OUTREACH
Stow said outreach to the Hispanic population through Spanish news is important because of the growing number of Hispanic communities in the state.

"We see the Spanish-speaking community as a very important part of the Oklahoma City community fiber," he said.
 
Stow said his radio station and television broadcast have seen a continual increase in listenership and viewership over the past few years, despite passage of Oklahoma's anti-illegal immigrant law, originally House Bill 1804.

"We don't see that part of our community in OKC going away," he said. "We think it's just going to get bigger." "Lisa Janssen

 
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