The world is in the midst of an electronic music renaissance, and you find most of this boon of producers laying claim to the club-friendly, bass-dropping variety, holing up in the the free-flowing world of hip-hop beatmaking or pitching their tent on the out-there, boundary-pushing EDM camp.
Broncho has never been hurting in the hook department. The success of the trio’s 2011 debut, Can’t Get Past the Lips, was predicated mostly on its ability to marry melodies with kinetic guitar riffs and anarchic energy. Yet we’ve heard nothing to the degree of pure pop catchiness on display in “Class Historian,” the new single from Broncho’s upcoming sophomore album, Just Enough Hip to Be Woman.
No one wants to be forgotten; everyone wants some sort of legacy, a mark they leave behind as they exit this life for whatever lies beyond.
And for as long as there has been death, there have been monuments — whether austere or understated, abstract or concrete, prominent or tucked away in private — erected by the ones they loved to assure that remembrance, at least for a time.
Some of the best albums and artists were born out of happy accidents owed to varying degrees of early suckage — the perfect note or chord for a song found by missing the one you are aiming for, failed mimicry of an idol bearing something entirely new and great instead.
Owl City with Days Difference and Unwed Sailor 6:30 p.m. Friday Diamond Ballroom 8001 S. Eastern diamondballroom.net 677-9169 $19 advance, $24 door
Having played Oklahoma twice in three short years of touring, electronic-pop musician Adam Young — operating as Owl City — already has formed fond memories of the Sooner State.
“Some kid in blue sweatpants drew pictures of genitals all over the side of my bus in black Sharpie last time I was there,” he said. “Everyone laughed, though, so it’s cool.”
Friday’s gig at Diamond Ballroom might prove to top the anatomical graffiti, however, because Young gets to share the stage with his Tulsa-grown musical heroes.
“Unwed Sailor has been my favorite band for 10 years now,” he said. “I love how big and epic and progressive their music is … how their songs suggest optimism without the use of words. Instrumental music is an inspiring thing to me, and they really know how to do it right.”
Owl City might be rooted in instrumental inspiration, but Young couldn’t resist adding a thick smear of bubbly — sometimes schmaltzy — lyrics to electro ballads like the 2009 quadruple-platinum hit “Fireflies,” which saw the Minnesotan launch from anonymity to the top of the charts and sold-out shows in a matter of weeks.
“I think one of the moments that still stands out the most is the first show in Minneapolis,” Young said. “I was standing behind the curtain, shaking, so scared. I was thinking, ‘I don’t know if I can actually walk out there and play for an hour to these people.’ But I made myself do it, and it was so much fun, I couldn’t have been happier.”
His major-label debut, “Ocean Eyes,” hit No. 1 on iTunes, and Young followed it up with this summer’s braver “All Things Bright and Beautiful.”
“It’s more powerful. It’s more aggressive when necessary, and it’s far less processed and Auto-Tuned. It’s just more gutsy and bold. I’m not really a singer by nature, so that was a big step for me,” he said. “The album was written, recorded, produced and engineered all in one room by one person, and I think it has a watertight quality to it that makes for a very definitive final product. My fingerprints are all over it.”
After this current tour, Young plans on hopping right back into the studio to record the next disc, which he hopes will be his most memorable to date.
“I’m already knee-deep,” he said. “The music seems to be getting older and wiser, and I like how an artist can only do what he/she does for so long until the result sounds nothing like anybody else except them.”