Thursday 24 Apr

IndianGiver - Understudies

There’s a difference between being derivative and being inspired by something, a line a lot of artists can’t seem to find — or at least don’t care to.
04/22/2014 | Comments 0

Dustin Prinz - Eleven

Few musicians take the time to master their instrument in the way that Oklahoma City singer-songwriter Dustin Prinz has; he’s a guitar virtuoso in every sense of the word, and Eleven gives him the chance to show just how far he can push that skill.
04/15/2014 | Comments 0

Horse Thief – Fear in Bliss

Listening to Horse Thief’s previous release — the haphazardly melodramatic Grow Deep, Grow Wild — felt like a chore. Whatever potential the Oklahoma City folk-pop act demonstrated on the EP was obscured behind a formulaic, contrived and ultimately hollow cloud. But it at least offered a glimmer of promise for a band consisting of, frankly, five pretty talented dudes. Critics saw it; the band’s management saw it; its current label, Bella Union, saw it; and its increasingly fervid fan base saw it.
04/08/2014 | Comments 0

Colourmusic — May You Marry Rich

There’s always a sense of danger when debuting songs in a live setting and playing them well. Without having heard the studio versions, expectations are set according to the live incarnations. But capturing the breadth of free-flowing atmosphere and sheer volume on a disc, vinyl or digital file isn’t the easiest thing to do, especially for a band as vociferous as Colourmusic.
04/01/2014 | Comments 0

Em and the MotherSuperiors — Churches into Theaters

As titles go, Churches into Theaters is an apt descriptor for the debut album from Oklahoma City rockers Em and the MotherSuperiors. It’s a reverential record, one that shares the gospel of classic rock, blues and soul but embraces the need to refashion it for modern times, channeling The Dead Weather, Grace Potter and Cage the Elephant along the way.
03/25/2014 | Comments 0
Home · Articles · Music · Music · Pairadime shift

Pairadime shift

After making metro buzz by booking hip-hop acts, the guys of Pairadime Music plan to put their own spin on a record label.

Ryan Querbach January 11th, 2012

Pairadime Music, a local artist management group specializing in hip-hop, is taking steps toward its next venture: a record label.

In early 2010, brothers Gray and Baylor Thomas, along with friend Dan Sewell, started Pairadime as a music blog, which they still operate. The idea was to have an outlet for the music they liked, not imagining the growth it’s seen.

“It’s been an absolute trip. We did not start out with this in mind,” Gray Thomas said. “It’s just been really cool, man. I can’t picture myself doing anything else.”

In addition to managing local hip-hop artists like Josh Sallee and Myke Brown, Pairadime has booked shows throughout the state featuring well-known rappers like The Cool Kids, Kendrick Lamar and Chip tha Ripper. Brand recognition has followed.

right, Dan Sewell, Gray Thomas and Baylor Thomas

“A lot of people want to come to our shows because they know Pairadime’s throwing it,” Sewell said. “They want to hear the music because we posted it. That part of it is really what gets me.”

So does getting to work with Oklahoma City Thunder superstar Kevin Durant, who’s helped groom local rapper Privaledge, né Priv Anderson.

“[Durant’s] one of the biggest supporters of it all, and that’s the biggest trip,” Gray Thomas said. “I talk to him about music, and he genuinely seems like he cares what we have to say, and he’s a global icon.”

With the Pairadime name established in-state, doing the same with a label is a 2012 goal.

“It’s not something I’m in a rush for, because I want it to be a good situation,” Thomas said. “I think we just have valuable opinions to offer, and people back that up by coming back and messing with us. We want to branch out a little more outside of hip-hop, just because I feel like we know the right people who know good music in general.”

Sallee agreed, attributing much of his growing success — and the music scene at large — to Pairadime’s efforts.

“What they’ve done for the state is remarkable,” Sallee said, “as far as bringing in good hip-hop that people would not normally get a chance to see.”

Once the label is up and running, the guys expect it to continue their streak of success. After all, it’s just the next logical step.

“We’ve been good at staying ahead since the beginning,” Sewell said. “We started off as a blog, then we started promoting shows and making our own shows, and now we’re kind of forming a little label thing. It’s kind of naturally progressing.”

Photo by Matt Carney

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