Tuesday 22 Jul

Manmade Objects - Monuments

No one wants to be forgotten; everyone wants some sort of legacy, a mark they leave behind as they exit this life for whatever lies beyond.

And for as long as there has been death, there have been monuments — whether austere or understated, abstract or concrete, prominent or tucked away in private — erected by the ones they loved to assure that remembrance, at least for a time.
07/15/2014 | Comments 0

Admirals - Amidst the Blue

Sometimes it helps to not be very good.

Some of the best albums and artists were born out of happy accidents owed to varying degrees of early suckage — the perfect note or chord for a song found by missing the one you are aiming for, failed mimicry of an idol bearing something entirely new and great instead.

07/09/2014 | Comments 0

Kierston White - Don't Write Love Songs

The Tequila Songbirds have become just as beloved as about any group around these parts. And how could they not?

Featuring a revolving cast of the Sooner State’s most badass female performers, it’s a power hour of some of the best songwriting coming out of central Oklahoma. Sure, they might not technically be family, but they are clearly a band of sisters all the same, bonded by the same brand of whiskey running through their veins.

07/01/2014 | Comments 0

Depth & Current - Dysrhythmia

"Overproduced" is a term thrown around all too indiscreetly nowadays, usually applied when the thing that sticks out about a song or album is how it sounds rather than how it is constructed. Yet some of the most compelling albums ever crafted embodied a certain aesthetic that was just as skillfully and meticulously put together as any Bob Dylan or Miles Davis record — which is to say production is as crucial to our enjoyment of music as much as anything else; it's also the most overlooked.
06/24/2014 | Comments 0

Weak Knees - “IceBevo”

Indie rock has been in a good place as of late. Not caring about being cool is the new cool, and a couple of dudes on guitar, bass and drums can make catchy, earworm songs without being armed to the gills with computer software and vintage synthesizers.
06/17/2014 | Comments 0
Home · Articles · Music · Music · Pairadime shift

Pairadime shift

After making metro buzz by booking hip-hop acts, the guys of Pairadime Music plan to put their own spin on a record label.

Ryan Querbach January 11th, 2012

Pairadime Music, a local artist management group specializing in hip-hop, is taking steps toward its next venture: a record label.

In early 2010, brothers Gray and Baylor Thomas, along with friend Dan Sewell, started Pairadime as a music blog, which they still operate. The idea was to have an outlet for the music they liked, not imagining the growth it’s seen.

“It’s been an absolute trip. We did not start out with this in mind,” Gray Thomas said. “It’s just been really cool, man. I can’t picture myself doing anything else.”

In addition to managing local hip-hop artists like Josh Sallee and Myke Brown, Pairadime has booked shows throughout the state featuring well-known rappers like The Cool Kids, Kendrick Lamar and Chip tha Ripper. Brand recognition has followed.

right, Dan Sewell, Gray Thomas and Baylor Thomas

“A lot of people want to come to our shows because they know Pairadime’s throwing it,” Sewell said. “They want to hear the music because we posted it. That part of it is really what gets me.”

So does getting to work with Oklahoma City Thunder superstar Kevin Durant, who’s helped groom local rapper Privaledge, né Priv Anderson.

“[Durant’s] one of the biggest supporters of it all, and that’s the biggest trip,” Gray Thomas said. “I talk to him about music, and he genuinely seems like he cares what we have to say, and he’s a global icon.”

With the Pairadime name established in-state, doing the same with a label is a 2012 goal.

“It’s not something I’m in a rush for, because I want it to be a good situation,” Thomas said. “I think we just have valuable opinions to offer, and people back that up by coming back and messing with us. We want to branch out a little more outside of hip-hop, just because I feel like we know the right people who know good music in general.”

Sallee agreed, attributing much of his growing success — and the music scene at large — to Pairadime’s efforts.

“What they’ve done for the state is remarkable,” Sallee said, “as far as bringing in good hip-hop that people would not normally get a chance to see.”

Once the label is up and running, the guys expect it to continue their streak of success. After all, it’s just the next logical step.

“We’ve been good at staying ahead since the beginning,” Sewell said. “We started off as a blog, then we started promoting shows and making our own shows, and now we’re kind of forming a little label thing. It’s kind of naturally progressing.”

Photo by Matt Carney

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