Wednesday 30 Jul
 
 
 photo BO-Button1_zps13524083.jpg

 

OKG Newsletter


Home · Articles · News · CFN · Trust House Cheese
CFN
 

Trust House Cheese


Gazette staff January 27th, 2012

Longtime Oklahoma City residents in their 30s or older might have a section of their brain permanently scarred by the TV commercials of Trust House Investment Jewelers.

forwardfoodscheese

Throughout most of the 1970s and '80s, Jim and Gloria Berkey, who owned the now-defunct store at the corner of N. May Avenue and Wilshire Boulevard, sponsored movies on TV with “Trust House Theatre” every Sunday night. The husband-wife team appeared during commercial breaks to trumpet — in their decidedly enthusiasm-challenged tones — sparkly for-sale items.

George Salisbury remembers those ads well. As creative director of OKC's Delo Creative, he joined forces a couple of years ago with Forward Foods owners Steve “Wampus” Reynolds and Suzy Thompson to cut a dead-on parody of the old “Trust House Theatre.” In this latter-day incarnation, however, Forward Foods' exotic cheeses fill in for jewels.

“For a year, I was joking with them about doing an ad like that, 'cause I grew up with those ads,” said Salisbury. “It was a joke and they were willing to play along. We just did it for fun.”

The video subsequently languished on YouTube, but won a new lease on life when it recently screened before a Kyle Kinane stand-up comedy show at City Arts Center.

Reynolds, a lifelong city native, said he was excited to do the parody.  

“I have very fond memories of the Trust House from when I was 4. I get very nostalgic for them,” said the 41-year-old Reynolds. “We did like the Berkeys and they did have an impression on Oklahoma.”

Gloria Berkey died in 2006, and her husband died a year later.

Salisbury added that he would someday love to do a spoof of the old Del Rancho ads for the steak sandwich supreme. Hey, we need dreamers.


 
  • Currently 3.5/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5
 
 

 

 
04.25.2014 at 10:46 Reply
Who wrote this article?

 

 
 
Close
Close
Close