The world is in the midst of an electronic music renaissance, and you find most of this boon of producers laying claim to the club-friendly, bass-dropping variety, holing up in the the free-flowing world of hip-hop beatmaking or pitching their tent on the out-there, boundary-pushing EDM camp.
Broncho has never been hurting in the hook department. The success of the trio’s 2011 debut, Can’t Get Past the Lips, was predicated mostly on its ability to marry melodies with kinetic guitar riffs and anarchic energy. Yet we’ve heard nothing to the degree of pure pop catchiness on display in “Class Historian,” the new single from Broncho’s upcoming sophomore album, Just Enough Hip to Be Woman.
No one wants to be forgotten; everyone wants some sort of legacy, a mark they leave behind as they exit this life for whatever lies beyond.
And for as long as there has been death, there have been monuments — whether austere or understated, abstract or concrete, prominent or tucked away in private — erected by the ones they loved to assure that remembrance, at least for a time.
Some of the best albums and artists were born out of happy accidents owed to varying degrees of early suckage — the perfect note or chord for a song found by missing the one you are aiming for, failed mimicry of an idol bearing something entirely new and great instead.
Nima Tajbakhsh and Arash Motian didn’t have a particular American dream
in mind when they made the move from Tehran, Iran, to Oklahoma City as
teenagers in 2001.
Five years later, they found one. After rapidly and relatively assimilating into U.S. culture, the duo discovered Persian rap in 2006. Soon, Nima T and Arash, aka The Wriders, were born. Now with more than half a decade of music under their belt, the cousins have been working relentlessly to make it in America, through their weapon of choice: hip-hop.
“It just got me. It was finally a way to express all these things I’d been feeling,” Nima T said. “I couldn’t sing and couldn’t paint, but rap was a way of expressing our thoughts coming to America and learning to speak English.”
The guys opt to rap in both English and Farsi, the primary language of several countries, including Iran and Afghanistan. Rather than rebel against the current state of the world, The Wriders hope to break down barriers and stereotypes with music inspired by the likes of Tech N9ne.
“We are talking about the urban truth and the urban reality of the modern Iranian. That’s something the world hasn’t been exposed to,” Arash said. “It feels like a big responsibility, rapping in English and Farsi, and trying to blend those worlds. We definitely try to project a more positive image of our people.”
Added Nima T, “We’re trying to change people’s perspectives of Iranians. Especially now, with us always being displayed on the news in this negative light. We’re trying to show that we are just like everybody else. Our music is positive. We don’t like to degrade anybody else or their culture.”
Sure enough, The Wriders’ proper debut album, “Local 2 Global,” released last fall, was more about building bridges than burning them, maybe even making a little history in the process.
“I think it’s the first album that contains both English and Persian songs in there,” Nima T said.
Added Arash, “We wanted a CD for everybody. We wanted to expose both sides to each other … bringing it together rather than separating it.”
It’s been a decidedly underground effort for The Wriders, but the buzz of “Local 2 Global” is helping build a larger local following, while the documentary “Road 2 Success” is chronicling their rise.
“We aren’t looking for one big show,” Arash said. “We are in this for the long haul. This is going to be a long career.”