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Hip to be ’Square

Gazette staff February 22nd, 2012

Is “checking in” the first thing you do upon arriving somewhere? Are you vying to usurp the current mayorship of your favorite coffee shop? If you know what that means, odds are you’re socially networked.

At its inception, Foursquare provoked questions like “But what’s it for?” and “Why do my points matter?” from the non-social-media masses; the hyper-connected felt a collective bond of confusion and embraced the new and somewhat stalker-y app with glee.

Using the most basic reward system out there — acknowledgment — the app slowly began to add badges for accomplishing things like spending four-plus consecutive nights out on the town (Bender Badge) or for checking in after 3 a.m. on a school night (School Night Badge). The Foursquare frenzy eventually included kudos for healthy habits (Gym Rat Badge after 10 or more trips to the gym in 30 days) and civic engagement. 

It was inevitable that the app get local, and it did so by designing badges that display municipal pride. In a recent Foursquare contest, Oklahoma City was one of four cities to receive the most electronic esteem. We’ll join the roster soon, although the badge hasn’t yet been revealed.

Follow 4sqCities on Foursquare to monitor updates and be among the first to rock the OKC badge.

What will it get you? Bragging rights in the virtual world.

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