Don’t worry about Devon looking to recoup the costs through food and beverage sales. For 2011, the company reported earnings of $4.7 billion. Instead, John Williams, CEO of Williams & Associates Hospitality, wants Vast, located on the tower’s 49th floor, to be a nice restaurant, but not so pricey that anyone willing to shell out a bit more than they would pay at, say, Charleston’s, can enjoy a memorable dinner high above Oklahoma City.
“We are not going to overprice the market just because we’re at the top of the building,” Williams said. “The worst thing that can happen is to have a guest come up for a special experience and they get the check and they’re in shock.”
Vast will feature an American menu with favorites like steaks and seafood. The seafood will come from Foley’s in Boston. Williams said the selection and quality is something Oklahoma City has not seen. Every piece of fish served at Vast will be only about two days out of the water.The 50th floor banquet space will be available for public use, and Williams said he already has booked several events.
Nebu will be operated by Redwood Shores, Calif.-based Guckenheimer Enterprises, which specializes in corporate dining. Rather than a line of fast-food joints, the area will feature chefs preparing sandwiches, pizza, sushi and hot items. It will be open for breakfast and lunch.
The company also will bring a coffee, sandwich, salad and gelato cafe with gourmet Italian coffee brand Illy. It is set to open in April.
Devon Executive Vice President R. Alan Marcum said the company and diners are in good hands.
“We’re an oil and gas company,” he said. “We’ve hired two highly reputable companies to come in and help manage our food, beverage and hospitality business. They’re the experts, not us.”