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Extending dominion


Gazette staff June 20th, 2012

Lifechurch.tv, the Edmond-based megachurch with 15 virtual campuses in five states, has made an application for a new .church domain extension. ICANN, the organization that oversees domain extensions, is about to add dozens of new extensions, including proprietary names like .apple and .google.

Credit: Brad Gregg

Bobby Gruenewald, the innovation leader for lifechurch.tv (no, we’re not making that title up), told USA Today that the church paid the fee to purchase rights to .church, not for the purpose of making money, but to provide resources to their target market, a network of 100,000 pastors.

In its application for the domain extension, lifechurch.tv tried to be as inclusive as possible. Any organization with “similar religious beliefs” would be eligible to purchase a .church domain. We assume that means anyone is eligible who likes cutting-edge electronics, middle-ofthe-road pop music about Jesus, True Religion jeans and pithy sermons about movies, sex and money.

 
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