The new Mercy logo was rolled out in Missouri in September of 2011, but only arrived in Oklahoma a few months ago. That’s when an Oklahoma City resident informed the company of the remarkable similarity.
Rachel Wright, a spokesperson for OKC’s Mercy Hospital, said a graphic designer at the corporate office created the logo without knowledge of the Crossings logo. And to be fair, there are only a few ways to make a cross; it’s basically two intersecting lines with four right angles.
“We contacted the leadership of Crossings and arranged a meeting,” Wright said. “Mercy agreed to help them resource a new logo.” Oh, and “resource” is health-care jargon for “pay for.”
Faced with the difficult task of coming up with a new logo, the leadership at Crossings apparently realized that two intersecting lines look like a cross and a crossroads no matter how they’re drawn.
Somehow, with both organizations working on it, a graphic designer finally was found who could create another cross logo for Crossings. The new cross has been bleached of color, so it’s possible resources were not sufficient to cover a four-color process.