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The most amazing Chicken-Fried News you’ll ever read

Gazette staff September 5th, 2012

Do you ever wonder where all those five-star book reviews on Amazon come from? Who exactly declared that one self-published Christian paranormal romance with the Comic Sans cover typefaces to be not just great, but “astonishingly great”?

Credit: Brad Gregg

Odds are it was Bixby resident Todd Jason Rutherford.

The New York Times reports that in 2010, Mr. Rutherford launched the website He advertised to self-published authors eager to expand their fan base beyond friends and family members that he would write one review of their sparkling masterpiece for $99. For $999, he’d write 50.

Soon, Rutherford was making a reported $28,000 a month — enough to rent a small office in Tulsa and employ two assistants.

Alas, the good times did not end happily ever after. A disgruntled client posted complaints all over the self-publishing blogosphere. Google suspended Rutherford’s advertising account and Amazon took down many of his reviews.

Rutherford plans to get back in the book-reviewing game ASAP. In the meantime, he’s selling RVs in Oklahoma City. Chicken-Fried News hears that the RVs are totally compelling and stunningly awesome.

  • Currently 3.5/5 Stars.
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09.11.2012 at 12:58 Reply

Apparently you can put a price on integrity. 

I put a lot of faith in Amazon's rating system.  I even check reviews for items I intend to buy locally.  But sleeze bags like this run the risk of making a mockary of that system.  I'm glad Amazon gave him the boot.