Tuesday 22 Jul

Manmade Objects - Monuments

No one wants to be forgotten; everyone wants some sort of legacy, a mark they leave behind as they exit this life for whatever lies beyond.

And for as long as there has been death, there have been monuments — whether austere or understated, abstract or concrete, prominent or tucked away in private — erected by the ones they loved to assure that remembrance, at least for a time.
07/15/2014 | Comments 0

Admirals - Amidst the Blue

Sometimes it helps to not be very good.

Some of the best albums and artists were born out of happy accidents owed to varying degrees of early suckage — the perfect note or chord for a song found by missing the one you are aiming for, failed mimicry of an idol bearing something entirely new and great instead.

07/09/2014 | Comments 0

Kierston White - Don't Write Love Songs

The Tequila Songbirds have become just as beloved as about any group around these parts. And how could they not?

Featuring a revolving cast of the Sooner State’s most badass female performers, it’s a power hour of some of the best songwriting coming out of central Oklahoma. Sure, they might not technically be family, but they are clearly a band of sisters all the same, bonded by the same brand of whiskey running through their veins.

07/01/2014 | Comments 0

Depth & Current - Dysrhythmia

"Overproduced" is a term thrown around all too indiscreetly nowadays, usually applied when the thing that sticks out about a song or album is how it sounds rather than how it is constructed. Yet some of the most compelling albums ever crafted embodied a certain aesthetic that was just as skillfully and meticulously put together as any Bob Dylan or Miles Davis record — which is to say production is as crucial to our enjoyment of music as much as anything else; it's also the most overlooked.
06/24/2014 | Comments 0

Weak Knees - “IceBevo”

Indie rock has been in a good place as of late. Not caring about being cool is the new cool, and a couple of dudes on guitar, bass and drums can make catchy, earworm songs without being armed to the gills with computer software and vintage synthesizers.
06/17/2014 | Comments 0
Home · Articles · Music · Music · One-man guitar shop not worried...

One-man guitar shop not worried about big-box competitors

Mike Robertson March 13th, 2008

Ron Lira " certainly one of the few full-time luthiers in Oklahoma City " has maintained a steady flow of business as Honest Ron's Guitars, in the same location at 1129 N. May since 1985. "Most of w...


Ron Lira " certainly one of the few full-time luthiers in Oklahoma City " has maintained a steady flow of business as Honest Ron's Guitars, in the same location at 1129 N. May since 1985.

"Most of what this business is, if you get discouraged or burn out, then you're done for," Lira said. "That goes for almost anything, but especially for the guitar market."

Lira said his business has faced moments of "adjustment" over the years as larger competitors came and left, particularly when Guitar Center and Mars Music opened warehouse-styled stores in OKC in the late Nineties.

Prices fell as the new chains flooded the market with inexpensive, mass-produced instruments, Lira said, but although the competition was "a bit of a worry" and forced his shop to make some changes, those market shifts didn't affect his business as much as it did for many of his competitors.

But the corporate stores were not the death nail for metro music stores. Rather, he said, it was the owners' lack of stamina that proved fatal. Despite being forced to fiddle with his business practices somewhat, Lira said competing with big-box stores isn't difficult for him " or mysterious.

"I try not to compete with the big chains," he said. "Slowly, over the last five years, I've eliminated everything I sold in here that Guitar Center had. I just went ahead and let them have it." "Mike Robertson

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