Thursday 17 Apr
 
 

Dustin Prinz - Eleven

Few musicians take the time to master their instrument in the way that Oklahoma City singer-songwriter Dustin Prinz has; he’s a guitar virtuoso in every sense of the word, and Eleven gives him the chance to show just how far he can push that skill.
04/15/2014 | Comments 0

Horse Thief – Fear in Bliss

Listening to Horse Thief’s previous release — the haphazardly melodramatic Grow Deep, Grow Wild — felt like a chore. Whatever potential the Oklahoma City folk-pop act demonstrated on the EP was obscured behind a formulaic, contrived and ultimately hollow cloud. But it at least offered a glimmer of promise for a band consisting of, frankly, five pretty talented dudes. Critics saw it; the band’s management saw it; its current label, Bella Union, saw it; and its increasingly fervid fan base saw it.
04/08/2014 | Comments 0

Colourmusic — May You Marry Rich

There’s always a sense of danger when debuting songs in a live setting and playing them well. Without having heard the studio versions, expectations are set according to the live incarnations. But capturing the breadth of free-flowing atmosphere and sheer volume on a disc, vinyl or digital file isn’t the easiest thing to do, especially for a band as vociferous as Colourmusic.
04/01/2014 | Comments 0

Em and the MotherSuperiors — Churches into Theaters

As titles go, Churches into Theaters is an apt descriptor for the debut album from Oklahoma City rockers Em and the MotherSuperiors. It’s a reverential record, one that shares the gospel of classic rock, blues and soul but embraces the need to refashion it for modern times, channeling The Dead Weather, Grace Potter and Cage the Elephant along the way.
03/25/2014 | Comments 0

Rachel Brashear — Revolution

Rachel Brashear’s second EP, Revolution, starts with a kick to the shins.
03/18/2014 | Comments 0
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Home · Articles · Music · Music · One-man guitar shop not worried...
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One-man guitar shop not worried about big-box competitors


Mike Robertson March 13th, 2008

Ron Lira " certainly one of the few full-time luthiers in Oklahoma City " has maintained a steady flow of business as Honest Ron's Guitars, in the same location at 1129 N. May since 1985. "Most of w...

Ron-Lira-

Ron Lira " certainly one of the few full-time luthiers in Oklahoma City " has maintained a steady flow of business as Honest Ron's Guitars, in the same location at 1129 N. May since 1985.

"Most of what this business is, if you get discouraged or burn out, then you're done for," Lira said. "That goes for almost anything, but especially for the guitar market."

Lira said his business has faced moments of "adjustment" over the years as larger competitors came and left, particularly when Guitar Center and Mars Music opened warehouse-styled stores in OKC in the late Nineties.

COMPETITION
Prices fell as the new chains flooded the market with inexpensive, mass-produced instruments, Lira said, but although the competition was "a bit of a worry" and forced his shop to make some changes, those market shifts didn't affect his business as much as it did for many of his competitors.

But the corporate stores were not the death nail for metro music stores. Rather, he said, it was the owners' lack of stamina that proved fatal. Despite being forced to fiddle with his business practices somewhat, Lira said competing with big-box stores isn't difficult for him " or mysterious.

"I try not to compete with the big chains," he said. "Slowly, over the last five years, I've eliminated everything I sold in here that Guitar Center had. I just went ahead and let them have it." "Mike Robertson

 
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