Are you ready for some .... Flaming Lips?
Hank Williams Jr. ain’t got nothin’ on Oklahoma City’s favorite psychedelic rockers, at least not when it comes to Super Bowl Sunday. A new Lips song, “Sun Blows Up Today,” will be featured in a Hyundai commercial slated to run during the game.
The band will be spotted performing the tune, written for the 60-second spot hawking the Hyundai Santa Fe.
An executive for the automaker told Billboard that Hyundai was excited to work with the group, noting that “the Flaming Lips are very much like Hyundai. They’re a little offbeat.”
No word on whether that means Hyundai owners should consider dropping acid and freaking out.
But checking under the hood for any inert, gold-painted grenades might be in order.
The song will be on the Lips’ new album The Terror.