Brown will bring his mid-century modern wares to a new audience hopefully ready to shop for the holidays.
“We wanted to do something different,” he said. “It was affordable, so we thought we’d give it a shot and thought it would be fun to be a part of, too.”
RetrOKC is one of 30 vendors — and one urban Christmas tree lot — that will take part in the Oklahoma-owned shopping village for four consecutive weekends, starting Black Friday and lasting through Dec. 22. The sellers rotate weekly, encouraging return shoppers to the geodesic domes, 1000 N. Walker Ave., with free admission to the public.
The Holiday Pop-Up Shops’ visionary is Allison Barta Bailey, a local retail consultant for stores and districts who curates the venue.
“We are doubling the number of local shops that will be represented, and we are adding a set of heated geodesic domes that shops will be housed in,” Bailey said. “There is an excitement, both for the shop owner and the shoppers, to the temporary aspect of the shop. Items found in a pop-up might not be available outside of that event.”
By nature of their brief existence, pop-up shops have the feel of old-fashioned markets, enabling stores from all over the metro to move some merchandise to a temporary home, likely in a new ZIP Code, with enthusiasm.
On a larger scale, the pop-up or “flash retail” movement began roughly a decade ago, with corporations in America and abroad utilizing the strategy to show off new brands or limited merchandise in an event setting. Eventually, the movement included small businesses and became more sophisticated both in location, point of sale and social-media marketing components.
For its first weekend, the congregation of unique boutiques brought together Gretta Sloane, a lifestyles boutique in Nichols Hills, along with Western Avenue women’s shoe store Heirloom Shoe. Next, unique plants and handcrafted florals will be on hand, thanks to Birdie, while Made in Oklahoma foods can be purchased from Native Roots Market.
Myriad of choices
With annual Downtown in December festivities happening through the New Year, shoppers will have more to do and see than in years past. This year, the Myriad Botanical Gardens will host Winter Shops at Myriad Gardens with outdoor kiosks on its Great Lawn.
Oklahoma’s Red Dirt Emporium, Full Circle Bookstore and Calamity Jane’s Funk & Junk are a few of the participating participating.
“It’s very complimentary. The more fun downtown things, the better. We hope people go to both markets,” said Maureen Heffernan, executive director of the Myriad Gardens Foundation.
With Holiday Pop-Up Shops moving spots, Heffernan said the Myriad Gardens still wanted to offer holiday shopping this year, which is where Prodigal, owned by Bob Funk Jr., came in to develop the beautiful, high-quality kiosks that can be used again after this holiday season wraps up.
Thanks to Bishop John Carroll School Christmas Tree Lot, urban shoppers can nab the perfect tree at the Holiday Pop-Up Shops, as well as get their gifts wrapped at Neoporter Gift Wrapping Station.
Both concepts enjoy tremendous support on social media channels like Twitter and Facebook, with followers tagging participating merchants who, in turn, cross-promote fellow participants.
For the full list of vendors and hours at Holiday Pop-Up Shops, visit okcpopups.com.
For the Winter Shops at Myriad Gardens, visit myriadgardens.com.