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Broadway choppers

Construction starts on a pair of new restaurant and bar concepts in Midtown.

Devon Green June 18th, 2014

Jeff Dixon and Aaron Soward were eating lunch and throwing around the idea that they could combine their experience and strike out for themselves. They had many combined years of experience, and both came up in the Hal Smith Restaurant Group restaurants around the Oklahoma City metro area. Dixon was the manager who opened Upper Crust Wood Fired Pizza at Classen Curve, and Soward was the general manager at Redrock Canyon Grill, 9221 Lake Hefner Parkway. Both men were ready for a change and felt confident that they were ready to tackle their own restaurant concept.

“We’re calling ourselves Provision Concepts, and we joined forces over a barbecue sandwich at Earl’s [Rib Palace] barbecue last summer,” Dixon said.

The two decided to make it official in January. The buzz around town started in late January about a new concept opening in Automobile Alley. The scuttlebutt was it would be in the building topped with the Buick Motor Company sign at 1101 N. Broadway Ave.

“We start construction in July, and we’re looking to open a week or two before Thanksgiving; it’ll be November-ish,” Dixon said. “This is going to be meat and potatoes, steakhouse fare with a fun, urban twist on it.”

The pair are nailing down the details about who will lead the charge in the kitchen at Broadway 10 Chophouse.

The pair signed a lease with Midtown Renaissance Group and, in the process, acquired another property across the street.

“The ink wasn’t even dry on our initial lease, and they [Midtown Renaissance] took us over to the Pontiac Building and said they think it would be a perfect neighborhood bar,” Dixon said.

The Chieftain Pontiac Building is directly across the street to the east at 1100 N. Broadway Ave. and is home to a cozy space. It’s 900 square feet, and Dixon and Soward have plans to turn it into a “barley and wine bar” serving local micro-brews, wine on tap and liquor. They have named it The Sidecar Barley and Wine Bar. One of the many architectural details that appealed to them was the garage door that they plan to open up onto a patio space in nice weather.

“It should start construction a little sooner. We’re hopefully going to open it in October,” he said.

Dixon is insistent that both spaces are going to use the architectural details of the building that exist for a distinctive vibe.

“Sidecar is going to be a cool, urban space, and Broadway 10 is going to be a little more buttoned up,” he said.

While Oklahoma City residents might know a thing or two about steakhouses, Dixon is convinced that guests will be pleased with the cuisine and the space.

“It’s going to be white tablecloth, but it’s not going to be stuffy,” he said.

For more information, visit or follow them on Twitter at @eatdrinkpc.

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