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NBA's OKC team unveils new identity


Gazette staff September 4th, 2008

The owners of the National Basketball Association's Oklahoma City franchise announced the team name " Thunder " and its colors and logo today at a Downtown press conference. After being first r...

OKC_Thunder_-Primary

The owners of the National Basketball Association's Oklahoma City franchise announced the team name " Thunder " and its colors and logo today at a Downtown press conference.

After being first reported by local television station KOCO in July, the actual Thunder announcement was not nearly as surprising as the colors in the team's logo: Blue, yellow, red and orange.

The new name and look appeared first on the team's Web site, thunder.nba.com, and was unveiled at Leadership Square. Thunder Chairman Clay Bennett, General Manager Sam Presti and Head Coach P.J. Carlesimo joined in the announcement.

"The bold, traditional lettering and shield of our logo have been purposefully designed with simplicity and dignity to let the power of the word 'Thunder' be most clearly presented," Bennett said in a statement. "The wordmark and shield, although a proud historic landmark for the team, should be viewed as an initial primary logo as we work towards additional graphic development of our team identity."

Bennett announced the team's uniform design " home and away " will be revealed later this month. The team name and colors provide a new identity for the team that played as the green-and-gold Seattle SuperSonics for more than three decades.

"This is an exciting day for the franchise," Presti said in a statement. "The people of Oklahoma have supported us throughout this entire transition. This is their team and we feel fortunate to represent this community."

SETTLEMENT
July 2, Bennett announced the ownership group and the City of Seattle settled a lawsuit to end the team's lease at Key Arena. The settlement meant that Oklahoma City's Ford Center would host the team's games beginning in the 2008-09 season.

PBC will pay an initial $45 million to the City of Seattle and possibly another $30 million in five years. The contingency will not be paid if another NBA team settles in Seattle. Another element of the settlement was that the franchise will not use the name Sonics or SuperSonics, the team logo or colors. "Gazette staff

 
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