If you haven't seen Ryan Lindsey live, chances are you've already heard him. After signing a publishing deal, his songs have been featured in the strangest of places, from the soundtrack to indie film "American Teen" and The CW's "One Tree Hill" to finding airtime in Starbucks, Old Navy and The Gap.

"I've seen an increase in awareness of me from people, whether on MySpace or iTunes or whatever, but it hasn't been huge," Lindsey said. "When I first got those things, I was excited, and then I realized that they don't mean anything unless they work. It's better than not having my music played at The Gap, but you just hope some person shopping is going to hear it, like it and then tell everyone about it. Then come see me play at Opolis. That has to keep happening to make a big difference."

It should be noted, however, that even if you have already seen Lindsey, it might be time to take another look. The singer joins Umbrellas and Brine Webb for a 9 p.m. Friday show at Norman's Opolis, 113 N. Crawford.

Of late, Lindsey's one-man act has frequently fleshed out live into a full band, lending an entirely different to sound to his older material, as well as giving him a greater sonic spectrum for his new songs. Just don't expect to hear all of those fresh tunes right away.

"I'm working on a lot of new songs, trying to figure out what to do with them," he said. "I'm fighting between just getting them all out there or being 'smart' and waiting for the right time, but when's the right time? Right?"

Tickets for Friday's show are $8 in advance and $10 at the door. "Becky Carman