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News of the Weird
 

The Entrepreneurial Spirit!


September 23rd, 2010

In July, the world's largest four-day rodeo, the Pendleton Round-Up, released a signature-brand men's cologne, Let'er Buck, to mark the company's 100th anniversary.

" Unlikely Successes: (1) In July, the world's largest four-day rodeo, the Pendleton Round-Up, released a signature-brand men's cologne, Let'er Buck, to mark the company's 100th anniversary. A spokesman claimed that the $69-a-bottle product has the fragrance of "sensuous musk and warm sandalwood." (2) Thai Airways announced in June that it would begin selling seven curry sauces directly from its airline food menu in take-out shops in Bangkok, Phuket and Chiang Mai.

" Shaking Up the Condom Market: (1) The Swiss government announced in March that it would help bring to market "extra"-small condoms for boys as young as 12. (The decrease in circumference from a "standard" condom would be about 5/16th of an inch.) (2) The Washington Post reported in May that high school and college-age adults had complained that condoms given away by the District of Columbia's HIV-prevention program were of too-low quality and that the city should spring for deluxe Trojan Magnums (in gold-colored packaging, giving them, said a city official, "a little bit of the bling quality").

" In July, the prominent BrewDog brewery in Aberdeenshire, Scotland, began producing the world's strongest (and most expensive) beer, called The End of History, which is 55 percent alcohol and sells for 500 pounds ($780) a bottle. As if to enrage both anti-alcohol and animal-welfare activists, BrewDog released the first 12 bottles taxidermally inserted inside the carcasses of roadkill (seven ermines, four squirrels and a rabbit). Said company founder James Watt, BrewDog aims to "elevate the status of beer in our culture."

" At least two employees at the Olive View-UCLA Medical Center in Sylmar, Calif., were accused in May of carrying on a makeshift "beauty salon" inside the facility's Neonatal Intensive Care unit. Allegedly, eyebrow waxes and manicures were given near sensitive equipment used to combat infant infections and respiratory disorders. An investigation is continuing, but a hospital official said the notion of a "salon" was overblown and that perhaps a few nail treatments were involved. (Simultaneously, the facility is being investigated for taking kickbacks from nursing homes for placing discharged Medicare or Medicaid patients into those homes.)
 
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