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Questionable Judgments


September 30th, 2010

Drake University in Des Moines, Iowa, commissioned an in-state firm to create a direct-mail campaign highlighting the many benefits of a Drake education.

" Marketing Professionals Not Ready for Prime Time: Drake University in Des Moines, Iowa, feeling under-respected academically, commissioned an in-state firm to create a direct-mail campaign highlighting the many benefits of a Drake education. The pitch to potential students, which was rolled out in September in brochures and on Drake's website, is called the "Drake Advantage" and is graphically represented (curiously, for an academic institution) as "D+."

" Creative Sentencing: (1) Convicted Pennsylvania embezzler Lanette Sansoni pleaded guilty in August and agreed to reimburse the victim the remaining $200,000 of the $475,000 she had stolen. Judge Joseph Smyth then sentenced Sansoni to house arrest " for 21 years. She can remain out of jail as long as she works and contributes at least $750 a month for restitution. (2) Samuel McMaster Jr. pleaded guilty to securities fraud in August in Albuquerque but struck a deal with prosecutors to enable restitution to his two dozen victims. McMaster fancies himself an expert at poker, and the judge agreed to withhold sentencing for six months to let McMaster prove he could earn at least $7,500 a month for his victims at Las Vegas poker tables.
 
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