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OKG Newsletter


Veggies in action

CarrotMob will marry shoppers with businesses to support the Norman Music Festival.

By Jenny Coon Peterson March 30th, 2011

Today I felt old. I read a term I had never heard before, attached my pince-nez to the tip of my nose, and headed straight to the Google.

The term? CarrotMob.

These kids and their odd words. I wasn’t sure if this was related to the famous TurnipRiot or maybe the RutabagaBrouhaha (the ’09 — that’d be 1909 — one was such a hoot!). The definition gave me a clue: A CarrotMob is a nonprofit based out of San Francisco that works to affect change through shopping by organizing groups that support business with the right vision.

Vision. Get it? Because carrots pump up your eyesight (or something). At least, I think that’s what they’re going for.

Anyway, the Norman Music Festival folks are organizing their very own CarrotMob this Saturday to support local businesses that make the indie music fest possible. The goal is to double sales on Saturday for those cool Main Street businesses that get their street shut down for the event, which this year runs April 28-30.

Festival chair Robert Ruiz said in a release that one lucky shopper will win VIP passes to the festival and also that little, shopping-sized nuggets of the NMF lineup will be revealed with each purchase.

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