Power Pyramid doesn’t have much patience for nonsense. That appears to be the takeaway from the Oklahoma City quintet’s last 10 months, which brought The God Drums in September, the Insomnia EP in January and its latest, self-titled effort in July.
The world is in the midst of an electronic music renaissance, and you find most of this boon of producers laying claim to the club-friendly, bass-dropping variety, holing up in the the free-flowing world of hip-hop beatmaking or pitching their tent on the out-there, boundary-pushing EDM camp.
Broncho has never been hurting in the hook department. The success of the trio’s 2011 debut, Can’t Get Past the Lips, was predicated mostly on its ability to marry melodies with kinetic guitar riffs and anarchic energy. Yet we’ve heard nothing to the degree of pure pop catchiness on display in “Class Historian,” the new single from Broncho’s upcoming sophomore album, Just Enough Hip to Be Woman.
No one wants to be forgotten; everyone wants some sort of legacy, a mark they leave behind as they exit this life for whatever lies beyond.
And for as long as there has been death, there have been monuments — whether austere or understated, abstract or concrete, prominent or tucked away in private — erected by the ones they loved to assure that remembrance, at least for a time.
While OK Go have never been especially notable for the quirky pop-rock music it records, the painstaking amountof care that goes into their music videos is unassailable. Seriously, if Pavement had invested that much thought and energy into anything, Stephen Malkmus would have recorded 35 platinum records and currently be serving his fifth consecutive term as the governor of California right now.
But, yeah, a condensed version of this video ran during the fourth quarter of last night’s great celebration of American media. It’s so awesome as to demand a few proper watches in full, just to take it all in. The video’s YouTube page insists that the Chevy Sonic was outfitted with pneumatic arms; singer Damian Kulash took stunt driving lessons; the band sang in actual time while driving the car; and that the whole thing required four months to properly put together. Sweet lord.
Take note, musicians: If you’re going to shoot a commercial for a car manufacturer, then shoot the best damn commercial you can:
Also, below’s the halftime show for those who either missed it, or just want to watch Madonna indulge her newly reclaimed pop-idol status again.
Highlights: Cee Lo dresses like a monk, Nicki Minaj and M.I.A. (who flips the bird to the 152 million NBC-viewing folks watching at home) grab their pom-poms for the Material Girl’s new single, “Give Me All Your Luvin’,” and it appears that the Roman Coliseum’s daycare let out early as LMFAO jump in for a dance routine set to the melody from their “Party Rock Anthem” single: