While OK Go have never been especially notable for the quirky pop-rock music it records, the painstaking amount of care that goes into their music videos is unassailable. Seriously, if Pavement had invested that much thought and energy into anything, Stephen Malkmus would have recorded 35 platinum records and currently be serving his fifth consecutive term as the governor of California right now.

But, yeah, a condensed version of this video ran during the fourth quarter of last night’s great celebration of American media. It’s so awesome as to demand a few proper watches in full, just to take it all in. The video’s YouTube page insists that the Chevy Sonic was outfitted with pneumatic arms; singer Damian Kulash took stunt driving lessons; the band sang in actual time while driving the car; and that the whole thing required four months to properly put together. Sweet lord.

Take note, musicians: If you’re going to shoot a commercial for a car manufacturer, then shoot the best damn commercial you can:



Also, below’s the halftime show for those who either missed it, or just want to watch Madonna indulge her newly reclaimed pop-idol status again.

Highlights: Cee Lo dresses like a monk, Nicki Minaj and M.I.A. (who flips the bird to the 152 million NBC-viewing folks watching at home) grab their pom-poms for the Material Girl’s new single, “Give Me All Your Luvin’,” and it appears that the Roman Coliseum’s daycare let out early as LMFAO jump in for a dance routine set to the melody from their “Party Rock Anthem” single: