Since its formation by NewSong in 1995, The Winter Jam Tour Spectacular has featured many of the top names in Christian music, including TobyMac, Third Day, Newsboys, Steven Curtis Chapman, Skillet, Jeremy Camp, and many others. The Winter Jam 2012 Tour Spectacular outpaced attendance for all other tours in the first quarter, including Cirque du Soleil - “Michael Jackson: The Immortal,” Pink Floyd’s Roger Waters, The Black Keys, Jason Aldean and Brad Paisley; according to Pollstar’s 2012 Worldwide First Quarter Ticket Sales “Top 100 Tours” chart.

At the heart of Winter Jam is ministry and it's commitment to no tickets and only $10 at the door. This remains a unique characteristic to Winter Jam and underscores the importance of making the event affordable for families, individuals and groups of all sizes.