Change the oil, pack the car and cue up the playlist, because it’s time to head down to Austin for Music Christmas South by Southwest. I’ll be down there Tuesday night all the way to the end in the wee hours of Sunday morning. Here’s an audio and video approximation of how excited I am.
You can expect loads of SXSW coverage here at the OKSee blog. I’ll be spending Tuesday, Wednesday and the first half of Thursday covering the Oklahoma Film and Music Office’s The Buffalo Lounge. The fantastic people up at OF&MO have put together a lineup of 28 Oklahoma bands that I’m really excited to see. Expect photos, audio clips (of talking — music clips from my teeny recorder would sound like this), interviews, reviews, news bits, the whole nine yards. It’s gonna be a blast.
I’ll also be tweeting up a storm at twitter.com/okgazette.
From 6 p.m. Thursday onward, I’ll be kicking it all over Austin, trying to catch the best and brightest new music the smorgasbord has to offer. I have several priorities (one of Braids’ 9 shows, Typhoon, Matt and Kim, Rocky Business, Givers), but I’ll be all over the place, reporting it as I hit it. I may even drink coffee to get me through this. My stimulant of choice is Red Bull, but at 10:30 a.m. Friday when I’m trying to get to a Chris Bathgate show at 11, I may have to call in the big guns.
Here’s a whole bunch of SXSW info for those going/lusting:
• Official site
• Last.FM band aid, which will run your Last.FM account against the listings to tell you who you should see, which will make attendees drool and lusters weep
• Guardian complete band listing, with vids, streams, bios and more on each
• Bandcamp visualizer – about a fourth of the bands have music downloadable/streaming/available for purchase here
• Free iTunes playlist
Thanks to Pitchfork for alerting me to a couple of these links.
While I was in Austin, Texas, for South by Southwest, I was able to talk with Greg Wilder and Alison Conard of Orpheus Media Research. They are touting a service with an April launch called Clio that they feel will revolutionize music listening (its predecessor, Myna, is live now). It’s a computer program that listens to music and categorizes it by its qualities. Doesn’t sound that cool? Wait for it.
Ever heard of the Music Genome Project?
But Clio’s library isn’t going to only hold production music, or even major-label music. Clio was started by two indie musicians, and they want to help out independent artists. They have plans to partner with companies like ReverbNation and Bandcamp to make large quantities of indie music accessible to Clio, too. That means when the music director puts in one tune he likes — say, a number from post-rock instrumental act Maserati — it will spit out an entire suggested soundtrack — perhaps something by Explosions in the Sky, something by The Non (pictured).
“That will help independent artists stand right next to established artists based on the quality of their music,” Wilder said.
People who haven’t played a single show could be queued up over U2, as long as their contribution sounds more like the chosen starting song than “Where the Streets Have No Name.” When Clio powers your listening portal of choice, you’ll easily be able to find new things you actually want to hear.
With the processing power that Clio has (remember: tens of millions of songs at a time), it is not an overstatement when the founders compare their endeavor to a musical Google. Clio has the ability to categorize almost every piece of music ever written and make it streamable to you.
Streaming music may never be the same.
While you’re here, grab these MP3s:
“Lower Away (Unplugged)” — Sunshine Factory. Surprisingly mellow and graceful piano piece.
“Big Sick” — Big Pauper. I guess you don’t need guitars for druggy psych anymore.
“How Does It Feel to Be in Love?” — The Bynars. Probably something like this power-pop gleefest.