Schlegel Bicycles is gearing up for Ladies'
Night, an event for any woman with even a casual interest in cycling.
Leslie Schlegel, CFO and
general manager of Schlegel, said that the event is a fun social
get-together meant to make women feel welcome in a sport that’s
normally male-dominated.
Schlegel said that they
try to do something a little different for the event, since they
have a large number of ladies who return every year.
“One year we did a
fashion show showcasing or newest cycling gear,” Schlegel said.
“Another time we highlighted local nonprofit organizations.”
Schlegel said that several
of those organizations will be represented at the event, and that
they will be bringing bike gear to give away.
Proceeds from ticket
sales go to Team Turtle, a group dedicated to promoting bicycle
safety among children.
Schlegel participates
in health festivals by giving out free helmets for kids and
encourages children-centered activities, like
helmet decorating, to
promote bike safety.
“It gets [kids] excited
about wearing a helmet,” Schlegel said. “It makes them want to
wear it more.”
