Chicken-Fried News: Logo letdown 

BIGSTOCK
  • Bigstock
This month, Grantland released its definitive list of worst NBA logos, and Oklahoma City Thunder bottomed out at No. 30.

The boxy logo features “OKC” across a shield-like, abstract basketball and swaths of orange and blue.

“It might be the best D-League logo ever made,” Tom O’Grady, told Grantland. He was the association’s first creative director and now works for Chicago-based Gameplan Creative.

The logo was blasted for its vagueness, neither embracing the imagery of its mascot bison nor lightning or storms.

“We didn’t feel like having professional players represented by [an] animal was where we wanted to be,” Brian Byrnes, the Thunder’s senior VP of sales and marketing, told the blog.

That won’t stop Nike from mounting a full-court press to revamp its look once it replaces Adidas as the league’s “apparel partner” in 2017.

The Chicago Bulls earned the No. 1 slot. Grantland said the logo is “perfect, right down to the red on the tips of the horns, which suggests that this mean motherfucker just gored some poor sap.”

Perhaps OKC’s logo could feature a slain bull.

Pin It
Favorite

About The Author

Gazette staff

Comments

Subscribe to this thread:

Add a comment

Latest in Commentary

Stars Go Dim Concert @ Southgate Baptist Church

Stars Go Dim Concert @ Southgate Baptist Church

Aspire Women's Conference @ Crossings Community Church

Aspire Women's Conference @ Crossings Community Church

View all of today's events »

© 2020 Oklahoma Gazette / Tierra Media Inc. All rights reserved.
REPRODUCTION OF CONTENT IN ANY MANNER WITHOUT PERMISSION IS PROHIBITED.
TO OBTAIN PERMISSION, CONTACT US

Powered by Foundation