Jabee and Funnel Design Group win an Emmy 

click to enlarge Local rapper Jabee and Funnel Design Group won an emmy for a viral marketing campaign for Science Museum Oklahoma. (Provided) Provided
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  • Local rapper Jabee and Funnel Design Group won an emmy for a viral marketing campaign for Science Museum Oklahoma. (Provided) Provided

Local musician Jabee is now an Emmy Award-winner.

The Oklahoma City-based hip-hop artist won an Emmy with Funnel Design Group, an OKC marketing firm, for their project “What If?,” a marketing campaign for Science Museum Oklahoma that went viral through social media and local sporting events earlier this year.

“This is the first Emmy competition we've entered and, thus, our first win,” said Bryan Ellison, Funnel Design Group’s chief visionary officer. “We are extremely excited. To be recognized for that level of award — not just from Oklahoma, but the Heartland region — is really overwhelming.”

Jabee and most of Funnel Design firm’s staff hail from Oklahoma, and the Emmy Award is, therefore, validation for the firm’s work on the campaign, as well as for the state, Ellison said.

“Everyone is excited about being involved in a state with so much to offer and so much potential,” he said. “Art and science have always gone hand in hand. And when Science Museum Oklahoma executives were receptive to a very poetic, passionate approach to educating about science and not just their museum, we knew they were sincere in their mission and were behind the entire project.”

Word of the Emmy Award came Saturday evening, streaming live online and then posting early Sunday morning. Adding another element to a layered project that Ellison described as a “dream” because the client was open to the process, the creative department was able to have fun and the entire production crew was excited about what they were doing.

“When that happens, it typically makes for a great outcome,” Ellison said.

The biggest element of the project perhaps came from Jabee, who helped with the script and was passionate about the concept, which comes through in the final video.

“Jabee is amazing,” Ellison said. “We worked very early in the morning with him, which I'm sure was very different than his working career onstage, but he just dove in and did what he does best.”

The design firm also launched the Oklahoma City Energy Football Club campaign and is currently working with the Oklahoma State Fair, gearing up for this year’s event.

Science Museum of Oklahoma "What If?" :75sec from Steve Jones on Vimeo.

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