A men’s fashion shop is set to open its permanent home in the bustling Midtown district. 

click to enlarge Trade Men's Wares partners, from left, Hunter Goodman and Lukus Collins at the time of this photo, not open yet with their retail space, just off the Midtown Circle. - MARK HANCOCK
  • Mark Hancock
  • Trade Men's Wares partners, from left, Hunter Goodman and Lukus Collins at the time of this photo, not open yet with their retail space, just off the Midtown Circle.

After successful stints as a pop-up shop both in Automobile Alley and at H&8th Night Market, Trade Men’s Wares has opened a brick-and-mortar shop in Midtown.

Trade Men’s Wares is a locally owned men’s retail shop that offers a wide variety of clothing items and accessories, as well as grooming supplies. Owners Lukus and Elle Collins and Hunter Goodman say they are focused on quality craftsmanship and authentic masculinity, and those core values can be seen in every item they stock. Men can find clothing items for the office that also transition right into their weekend.

“Our items run the gamut from shoes like PF Flyers to dress shoes and up to suits and hats,” said Goodman.

Specialty grooming products like beard oils and shave and wash supplies will now be available year-round at Trade.

“Pricewise and stylewise, we seem to fit in between Mr. Ooley’s and Blue Seven,” said Lukus Collins.

click to enlarge Headware like this hat, modeled by Hunter Goodman will be featured at Trade Men's Wares. - MARK HANCOCK
  • Mark Hancock
  • Headware like this hat, modeled by Hunter Goodman will be featured at Trade Men's Wares.

Trade offers a curated line of international products that are of top- quality craftsmanship. The shop will feature a British clothing and shoe line, Italian shoes and boots, grooming products from Australia and New Zealand, a Canadian clothing line and many products made in America.

“We try to strike the balance of bringing in what people want but also educating them on what’s available and that they haven’t seen before,” Lukus Collins said. “One in particular are Fedora hats. They’ve been a good seller for us but haven’t been seeing much in Oklahoma. We are really trying to be that front edge of fashion here in Oklahoma.”

Goodman said they steer away from the fads and choose pieces that are timeless and classic in style for their customers. They want their selections to be able to withstand the test of time.

Trade connects with its customers — who range between 20 and 50 — via social media and word of mouth. Many customers are looking for the quality, style and fit Trade offers.

Lukus Collins and Goodman decided to open a men’s retail shop themselves, and after research and planning, they started looking for a temporary space for the weekends.

A space in Automobile Alley became available, and the owner suggested they open it for the holidays. Collins and Goodman jumped at the chance. They started with 10 different brands in the shop and had a great reception for the six weeks they were open. Subsequently, they were able to continue with a pop- up shop via H&8th Night Market while looking to find a larger space where they could expand.

After continued success at H&8th, they decided they had already landed in the right spot with foot traffic and sufficient market demand for their wares.

“Midtown has a comprehensive vision, and we have a lot of confidence of continuing development in the future of Midtown,” Lukus Collins said.

The new location encompasses a comfortable, low-key vibe that offers people a place to hang out. The shop will have comfortable seating, an espresso machine and adult beverages on hand daily.

An opening reception is set for 7 p.m. Saturday at 1112 N. Walker, Ste. 102.

Trade-Mens-wares-jacket-80mh.jpg

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Mid material: A men’s fashion shop is set to open its permanent home in the bustling Midtown district.

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