SXSW: Exhibitors offer 'everyday' tech solutions 


Dancing robots, light up break dancing shoes and mood-reading music players draw the crowds at SXSW, but most of the vendors in the exhibit hall feature tech and design that caters to everyday life.

A floating bike seems a little far-fetched, but you can imagine one on the Oklahoma River or Lake Hefner.

“This would be perfect in Oklahoma City with your river,” said Judah Schiller, the San Francisco founder of Schiller Bikes.

Schiller has a booth at SXSW promoting the S1, a bike that sits on top of two inflated tubes and moves across the water as the rider pedals.

“There are a billion bikes built for land on a planet that is more than two thirds water,” Schiller said. “It’s time to start biking on water.”

The bike can be disassembled to fit in most cars, Schiller said, and will come with an air pump. A Kickstarter campaign is underway and pre-ordering starts at $3,950. Production is expected to begin this summer.

Make your own record

click to enlarge Make your own vinyl record.
  • Make your own vinyl record.

The machine in the photo above is making a record. Tangible Formats has a machine that can take any audio file and convert it to a vinyl record on the spot.

In-home farm

click to enlarge My Urban Crop
  • My Urban Crop

There are lots of products for growing small vegetables on an apartment balcony or kitchen windowsill, but My Urban Crop offers customizable containers for growing almost any crop indoors.

The Puerto Rican company’s tagline is “Turning foodies into growies,” and they are using a portable and attractive design to do it.

“This allows for food growing in urban living, where space is a premium,” Marie Custodio said. “It’s modular, so you can customize and decide how big you want to grow your garden."

My Urban Crop hopes to develop a prototype this summer and was one of five start ups from Puerto Rico at SXSW.

Farm to Table Storytelling


Kakaxi wants to give consumers a deeper understanding of where their food comes from, and it has created a device that can not only relay important data from crops to a farmer, but give consumers a closer look that the origins of their food.

"[This device has] sensors on the inside that measure temperature, humidity, day length, soil contents and other vitals [of a crop]," said Adam Smith with Kakaxi.

The device also has a time lapse camera that can record crop growth.

"This is centered around showing the story from the farm to the table," Smith added. "Often times, when someone goes to the farmer's market or the grocery store and grabs some food, there is a huge element of that food's life cycle that is missing. We want to ultimately connect with consumers with their local farms and CSA programs."

Watch the video above for a closer look.



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