The Entrepreneurial Spirit! 

High Point University (just south of Greensboro, N.C.) is not quite Club Med ("Club Ed," it was called by the Chronicle of Higher Education) but provides free ice cream for students, a hot tub in the middle of campus, wake-up calls and a concierge service, all run by a campus "director of WOW," whose job it is to thrill the "clients" and attract new ones. This is the strategy of President Nido Qubein, a motivational speaker and "customer comes first" businessman, and so far, enrollment is way up (even at higher tuition), new construction is transforming the campus, and $100 million is in the bank.

Challenging New Products: stilettos for toddlers (though with soft heels), from Bellevue, Wash., designer Britta Bacon, selling recently in Toronto for $39.95 (Cdn) a pair; and

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