But some people hype a thing because its actually really good. Yuck, the latest in a seemingly constant stream of next big things, has the music world all aflutter because the tunes on its self-titled debut are great.
Yucks sound is a modern interpretation of early 90s indie rock (good grief, how was that almost 20 years ago?), which for them means exactly the same songwriting, but with better guitar pedals. People who love/loved Pavement, Superchunk, Archers of Loaf, Polvo and the like will immediately latch on to this sound, as it has all the elements of Chapel Hill 1994: heavy but not malicious guitars, a sly sense of melody, a lazy mood no matter what tempo is being played, and an effortless cast to their songwriting.
Rubber is an incredible slacker anthem, moseying about for seven minutes with guitars buzzing and drums plodding. It sounds glorious and vital, not laconic. Suck appropriates the wiry guitars of Pavement to great effect, while Sunday is one of the only giveaways that Yuck is British (what?!?).
Holing Out shows the more aggressive Polvo style, and that works, too. Yucks songs are not imitations, but songs that build off the base that has come before them. It just so happens that their base isnt pop/rock or Black Sabbath, but a major piece of indie-rock history.
For a long time, it was just a given that they dont make em like they used to. Yuck proves that maybe thats not true anymore. I highly recommended this for people who think of a specific sound when someone mentions indie rock. You know who you are.