Credit: Brad Gregg
The shtick caught Paseo Grill coowner Joe Jungmann by surprise.
“My initial reaction was shock that we sent out an advertisement that was not proofread,” he said, “but then I realized that Paseo Grill made The Tonight Show.”
And any press is good press, so say the people who make up sayings about press.
“Actually, we were just flattered to make The Tonight Show,” said Elise Fischbein, the restaurant’s director of operations. “Now, we’re aiming to make Letterman’s ‘Top 10.’”
This article appears in Mar 27 – Apr 2, 2013.