Last June, comedian Stephen Colbert reported that President Obama’s big TV address to Americans about the Gulf catastrophe was a failure because it went over the heads of too many people. Language experts who analyzed Obama’s speech determined that it was written at a tenth-grade level ” too professorial, scolded Colbert. I wonder what he would say about the horoscopes I compose, which are designed for readers who enjoy thinking metaphorically and have a high degree of emotional intelligence. In the coming week, Scorpio, I suggest that you take the approach that Obama and I use rather than the one Colbert (farcically) recommended. Don’t talk down to your audience or pander to the lowest common denominator. Raise everyone up with your appeals.
This article appears in Aug 25-31, 2010.